Juneyao Airlines takes "Auspicious Phoenix" as its corporate logo and is committed to building a century-old aviation brand that provides comfortable and high-quality service to customers in both the Chinese and international aviation industries through international interpretation of traditional Chinese culture.

The creative inspiration for the Juneyao Airlines logo comes from ancient Chinese circular jade pendants with auspicious phoenix patterns on them.

The phoenix is the embodiment of free soaring, closely related to the aviation industry, symbolizing auspiciousness and peace. "The phoenix originated the land of Eastern gentlemen, soaring across the four seas, crossing the Kunlun Mountains, drinking water from pillars, using its feathers to traverse the rivers, and resting at night in the cave. Where the phoenix appears, the world will present a state of great peace." (Shuowen Jiezi, compiled by Xu Shen, Han Dynasty).

Meanwhile, the moral character of a gentleman can be compared to jade. Jade contains profound cultural connotations and is an auspicious object that brings good luck and prosperity. It represents the noble spirit of honesty, integrity, optimism, and perseverance of Juneyao Airlines, combining external wisdom with internal integrity. It symbolizes the brand of Juneyao Airlines, just like jade, which will become more valuable over time.

The colors of the Juneyao Airlines logo are traditional Chinese auspicious colors - subtle wine red and elegant gold as the main colors, combined with the design elements of an auspicious phoenix. Through the modern treatment of graphic lines by French designers, the perfect combination of color and graphics (gold for Yang, jade for Yin) creates auspiciousness, fully reflecting the integration of Chinese culture and world culture, as well as the high-quality and convenient services provided by Juneyao Airlines and the ultimate desire to compare favourably with international standards. This is a combination of stability and passion. Only the unity of calmness and movement can constitute the most brilliant and magnificent colors, the most splendorous and gorgeous totems, the most passionate force, and the most perfect and flawless eternity in the world. It can hold the mysteries of the universe, with lofty aspirations and foresight. It fully reflects the spirit of Juneyao people's pursuit of "realizing value through innovation".